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Like everyone, I've spent time in medical environments: routine physicals, dental & eye exams, lab work, x-rays, PT, various treatments. Pretty consistantly, the decor took no pride in the practice. Instead the rooms looked like travel agencies, or botanical gardens, or skateboard shops. Where was the science?
These digitally-generated images began with a publisher of science and medical books; they were releasing state-of-the-art information and they wanted dynamic packaging to reflect it. I created many pieces for them and I’ve taken it further to what is displayed here.
– Joan Greenfield